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Better communication
about medication
Better communication
about medication can nurture
healthier outcomes
greater trust
more
confidence
and increased
pluckiness
It can also bridge expectation gaps– the differences between what patients, providers, and pharma assume the others know, need, expect, or will do
The Plucky Patient
is here to support
patients,
consumers, and caregivers
healthcare providers
and advocates
pharma
and life science companies
through
–educational content that explores medication marketing and access from all three perspectives
–resources that promote informed and comfortable conversations about prescribed medications
–knowledgeable, evidence-based consulting services for pharma and healthcare organizations
Pharma
Providers
Patients
Plucky
(adj.) having or showing determined courage in the face of difficulties*
*often with some humor and a little sass
If every person who faced disease or trauma felt plucky, we'd be in a much better place. ​
But many people can find it difficult to meet their health challenges, especially with the expectations of relentless courage and unstoppable grit as depicted in all those drug advertisements that find their way to us.
And even if we are motivated to tackle our health challenges with that new medication,
often it’s not that easy to simply...
...I think that’s what I like about plucky. It’s a word that engenders something that’s more realistic and obtainable. There are many patients who tenaciously battle disease but will always lack the confidence and energy to describe themselves as 'relentless' or 'unstoppable'... But they may have enough resolve to see themselves as plucky.
Our Mission:
patients
consumers and caregivers
Lend a voice to the challenges patients face in understanding and discussing medication.​
Provide information and resources for nurturing informed, comfortable therapy conversations with providers.​
Increase understanding of why and how pharma crafts medication messaging and markets its products. ​
providers
and healthcare advocates
Recognize that patients' perspectives and communication styles impact how they engage in conversations.​
Understand the value of relationship centricity for patient engagement and implement tactics that support it.​
Support appropriately bounded and constructive collaboration with pharma that improves patient communication. ​
pharma
and life science companies
Deliver promotional calls-to-action that more effectively address patient-provider communication challenges. ​
Deploy branded and unbranded initiatives that promote relationship- centered patient-provider engagement.​
Research and address access barriers and challenges to sustained and appropriate medication use. ​
We focus on the following goals for navigating this mission
Information, Stories, Opinions
–some of the content and topics you'll find here
Being Plucky
–boosting your self-confidence, curiosity, and sass
–making sure medication adherence is understood and valued
–exploring the relationship between the way we talk and how we act
Pharma Marketing
Talking to Each Other
–creating and maintaining relationship-centricity
–understanding communication styles and decision-making
–using strategies and resources that improve patient-provider discussions
–understanding why and how pharma markets its products
Videos
Blogs
Patient Resources
–promoting health equity through targeted and personalized experiences
...and much more
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